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December 24, 2024
What leads to favoring your guitar of choice? An emotional connection.
My “go to” guitar has always been a Gibson SG in the Vintage Cherry Red. It is perfect for a specific set up that is conducive to the 60s era, that I enjoy so much. The equation is the Standard Gibson SG with the Vox AC15 Amp with no pedals. Perfect sound with a nostalgic feeling of the first British Invasion.
BY Edward Schooley
December 17, 2024
“It's an incredibly built machine,” Vai says regarding the Hydra. Innovation is key to success.
Photo by: Jon Luini Do you consider yourself a master of innovation? It is possible that before this article, you may not have known what innovation meant. What are the steps or processes that define someone that innovates? Does it even matter? Well, these are some of the questions that we hope to answer before […]
BY Edward Schooley
December 11, 2024
"A great deal of what has made me road-tested comes from the amount of time I’ve been out there doing it" -Eric Steckel
“Road-tested and seasoned from 25 years on stage, Eric Steckel is a blues veteran at only 34 years of age. His big break came about at the age of 12 when Blues legend John Mayall invited Eric on tour with his band The Bluesbreakers and hired Eric to play lead guitar on his 2005 album. Since then, Eric has launched a successful solo career releasing 12 albums, developing signature guitars, pickups, & amps and touring in over 30 countries.
BY Edward Schooley

Latest News

March 29, 2023
The realities of streaming services. A necessary means of communication.
BY Edward Schooley
If you were to ask any musician about the benefits of streaming music platforms, you are likely to get different answers. Most likely, you will be spending more time disputing the pros and cons of streaming. The use of certain streaming platforms has been making headlines globally. Regardless of the reasons, it seems to generate […]
March 29, 2023
“Can you feel me?” Slang that ignites a fire of emotion and drive.
BY Edward Schooley
If you are musician or artist, you can convey this phrase by means of words or by sound. The elements that comprise this action can take you to a different place in time. Can you feel me? Is often associated with a different decade. However, it’s a phrase that is used often in certain genres […]
March 15, 2023
Reliving decades gone by, or an elitist music snob?
BY Edward Schooley
Photo provided by: David Sterry Those were simple but impactful lyrics to a dynamic song called 5,4,3,2,1 by Real Life. If I polled many you of today, then wouldn’t be able to provide an accurate answer. Should I expect them too? No. Because real music no longer exists. The definition of real music is a […]
March 10, 2023
When is a gimmick not a gimmick but, an opportunity to connect with fans?
BY Edward Schooley
Some of the gimmickiest attempts at attracting attention or publicity has been tried. Many of them have been so transparent that they were epic fails. Often these attempts are made my agents or organizations that do not have an extensive background in Advertising or Marketing. Some result to gimmicks because, they classify marketing solutions as […]
March 7, 2023
Throwing shade is not for everyone. Though it’s hard to find those not willing to participate
BY Edward Schooley
When I worked in the music industry years back, the term throwing shade was a commonly used phrase. Shade is a subtle, sneering expression of contempt for or disgust with someone—sometimes verbal, and sometimes not. It appears in the phrase to throw shade. It was a very trendy word at the time. Kind of cute, […]
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Guitar Thrills Magazine. 2023 Copyright. All rights reserved.
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