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December 24, 2024
What leads to favoring your guitar of choice? An emotional connection.
My “go to” guitar has always been a Gibson SG in the Vintage Cherry Red. It is perfect for a specific set up that is conducive to the 60s era, that I enjoy so much. The equation is the Standard Gibson SG with the Vox AC15 Amp with no pedals. Perfect sound with a nostalgic feeling of the first British Invasion.
BY Edward Schooley
December 17, 2024
“It's an incredibly built machine,” Vai says regarding the Hydra. Innovation is key to success.
Photo by: Jon Luini Do you consider yourself a master of innovation? It is possible that before this article, you may not have known what innovation meant. What are the steps or processes that define someone that innovates? Does it even matter? Well, these are some of the questions that we hope to answer before […]
BY Edward Schooley
December 11, 2024
"A great deal of what has made me road-tested comes from the amount of time I’ve been out there doing it" -Eric Steckel
“Road-tested and seasoned from 25 years on stage, Eric Steckel is a blues veteran at only 34 years of age. His big break came about at the age of 12 when Blues legend John Mayall invited Eric on tour with his band The Bluesbreakers and hired Eric to play lead guitar on his 2005 album. Since then, Eric has launched a successful solo career releasing 12 albums, developing signature guitars, pickups, & amps and touring in over 30 countries.
BY Edward Schooley

Latest News

May 10, 2023
Jane Lee Hooker Band, crushing it during live performances.
BY Edward Schooley
Performing live and in a studio are two different platforms. The sounds that come from a studio are magical. Technology can improve the voice of someone that has little to no talent. With modern artists, I am skeptic until I hear someone perform live. The words that are music to my ears will often read […]
May 9, 2023
Stage presence is everything. Fueled by Character and Charisma.
BY Edward Schooley
You will hear the saying that “appearance isn’t everything”. The statement does have merit in everyday life. No individual should be defined by their appearance alone. There is more to the value of an individual then what they look like. The heart and soul of a person says everything. We often will talk about the […]
May 8, 2023
Hoxey. Custom builds with a strategic concept in metal use.
BY Edward Schooley
This is a simplistic way to define the existence of a guitar. However, there is so much more that goes into the design and structure of an electric guitar. Many guitar brands have been built around unique concepts, that will differentiate one guitar from another. This is a topic we will cover at another time. […]
April 22, 2023
Perspective - If we say someone "has perspective," we mean he has a sensible outlook on life.
BY Edward Schooley
It is often helpful to have the right perspective before taking on tasks that may be too much or may seem untouchable. A sensible outlook regarding success can be accommodated with the proper perspective. Your situation may allow you to achieve every goal that you reach out for. But it often doesn’t calculate factors such […]
April 3, 2023
Taking less, and giving more. That is the story behind the music scene. Will it ever end?
BY Edward Schooley
Yes, taking less than what you give sucks! However, it is the what we are willing to give that has been consistent. It allows venues, go give less. Especially when they know you are eager to perform. If you are getting your first break, or if you haven’t performed in a while, taking on lowing […]
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