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May 9, 2024

DURAN DURAN ANNOUNCE LANDMARK REISSUE OF FIRST FIVE STUDIO ALBUMS ON LP AND CD.

BY Guitar Thrills Magazine

Duran Duran’s first five albums - 1981’s Duran Duran, 1982’s Rio, 1983’s Seven and the Ragged Tiger, 1986’s Notorious, and 1988’s Big Thing - have defined the sound and style of generations. Their acclaimed singles like ‘Hungry Like the Wolf’, ‘Rio’, ‘Girls on Film’and ‘Save a Prayer’ consistently dominated singles charts around the world on their release, and continue to soundtrack the lives of millions of fans.

May 9, 2024

The Importance of Videos With Music - Jay Seeney (Blacklist Productions)

BY Sally Jane

Having a successful career in any industry is hard work. For many artists having a plan B or a backup career is always pointed out, but for Jay Seeney his love of music and dedication found him a niche in the Australian Country Music scene. To Jay he thinks “people should do the opposite and double down on what they are exceptional at and what resonates with their audience”.

May 8, 2024

Multi-Platinum Rockers Candlebox Announce New Digital Deluxe Album to Coincide with Their Special Guest Appearance on Bush’s “Loaded: The Greatest Hits Tour”

BY Guitar Thrills Magazine

“The response to The Long Goodbye has been so great that we decided to stick around a little longer; add some bonus live material. We are so happy to be able to kick out the jams a little bit longer,” said Candlebox Frontman Kevin Martin. “Thank you to everyone for your amazing response to the record, it’s been so heartwarming and positive and we’re stoked!”

May 7, 2024

"Being a creative artist means you need to be open and vulnerable ." - Erja Lyytinen

BY Edward Schooley

Erja Lyytinen is one of the leading blues-rock guitarists on the international touring circuit. During a recording career spanning 19 years, the High-Flying Finn has released twelve studio albums as well as several live albums. Lyytinen’s musical pallet is vast, encompassing the very best of contemporary blues-rock whilst inspired and influenced by the blues greats of yore.

May 7, 2024

Grand Pacific 117e Acoustic/Electric guitar by Taylor.

BY Eric Dahl

Photos provided by: Eric Dahl Taylor recently expanded their 100 series guitar line to include the Grand Pacific 117e Acoustic/Electric. The Grand Pacific body shape is somewhere between a mini jumbo and a dreadnaught that Taylor has created. To keep the cost down on this model you want see your typical inlayed fretboards, stunning woods, […]

May 3, 2024

"Get Solid" with the new Kala Brand UBASS.

BY Eric Dahl

Photos provided by: Eric Dahl Every guitarist needs at least one bass guitar around the house or studio to workout parts, lay down tracks for recording or for when your bass player stops by and doesn’t bring his. A great option is the new Kala Brand Music Company Solid Body U-BASS. You might already be […]

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Gear review

April 7, 2025

Seeking additional versatility? "The Saturation Triptych Twins Pedal is for you".

BY Edward Schooley

Atomic Tone is a boutique pedal manufacturer based in Fresno, California, renowned for their handcrafted, studio-grade guitar pedals that deliver rich harmonics, dynamic responsiveness, and tonal clarity. One of their standout products is the Saturation Triptych pedal, which offers three distinct modes of overdrive and distortion, selectable via a toggle switch.

March 28, 2025

"The Blood Moon Venus, from Faith Guitars, will give you much more than what you paid for."

BY Edward Schooley

"The use of solid Tonewood is central to the sound of all Faith Guitars. Although laminated woods have their place in instrument building, wherever possible solid woods are preferable, as just as a fine wine, solid wood will mature and improve over time, as will the instrument's tone."

March 26, 2025

The "Purple Nightmare" .. this is the Preamp only, but with a couple of extras that make it very interesting.

BY Loida Liuzzi

Spartan and solid metal chassis with a matte black finish featuring a glass window that reveals a pair of 12AX7 valves illuminated with a purple LED. Both the 10 potentiometers and the switches seem to be of good quality and ready to withstand the use and abuse of live shows. I think the simplicity of the finish contrasts with the elegance of the brand's Heads. I expected a little more love in the aesthetic design of the pedal, but functionally I think the design is very good.

March 25, 2025

"Cream Revolver Review Part II – Intriguing performance with amazing outcomes.

BY Edward Schooley

The guidelines for measuring string height, neck and pickups were all spot on with the Revolver. Even despite my own preferences. Adjustments to the truss bar for any guitar “out of the box” is unacceptable to me. All guitars should have quality assurance measures in place for any guitar going to a consumer or guitar novice. Adjusting a guitar is simple in many respects for those that are qualified

March 24, 2025

"PICKING HAS NEVER HAD SO MANY ADVANTAGES"

BY Edward Schooley

Dava Picks are innovative guitar picks designed to offer versatility and enhanced control for guitarists. One of their standout features is the exclusive "Control Region," which allows players to adjust the pick's thickness by altering their grip position. Holding the pick closer to the tip provides a firmer feel suitable for lead playing, while gripping nearer the top offers a softer feel ideal for rhythm.

March 24, 2025

The LEKATO POCKET AMP – "Small package with a big impact."

BY Edward Schooley

The Lekato Pocket Amp is a compact, portable guitar amplifier designed for musicians who need a lightweight and easy-to-carry amp for practice or on-the-go performances. It usually features multiple channels, built-in effects, and a variety of tone-shaping options. These amps are often praised for their versatility and ease of use, making them a popular choice for guitarists looking for a convenient way to practice or perform without carrying a bulky amplifier.

March 18, 2025

The PowerStage™ 700 Bass by Seymour Duncan

BY Edward Schooley

PowerStage 700 Bass is the ultimate solution for bass players seeking power, portability, and pristine sound quality. Designed by Seymour Duncan’s legendary engineer Kevin Beller, a lifelong bass player, this 700-watt bass head delivers unparalleled clarity and performance in a lightweight, rugged package. Whether plugging in on stage or in the studio, PowerStage 700 Bass provides tight low end and rich harmonics, with a footswitchable built-in overdrive for an extra layer of sonic versatility.

March 17, 2025

L.R. Baggs AEG-1 Acoustic/Electric guitar Wows!

BY Eric Dahl

The middle portion of the body is cut from poplar plywood, and the suspended middle sound hole is part of that design. The back, top and neck are attached separately and the custom designed Hi-Fi Duet with Hi-Fi pickups and Silo mic custom are tuned specifically for this instrument. The neck is attached to the plywood portion of the body so the top and back vibrate independently without the deadening effects of a neck secured to the top.

March 12, 2025

Juniper Live Rubber Bridge Acoustic/Electric Guitar by Orangewood

BY Eric Dahl

Orangewood guitars is taking the challenge, headache and cost of building a rubber bridge guitar yourself by doing it for you. For review Guitar Thrills got in the Juniper Live Rubber Bridge acoustic/electric guitar in Sunburst finish. The Juniper Live is reminiscent of vintage parlor guitars made in the 1950’s and 60’s by companies like Kay, Stella, Oahu and Harmony.

March 10, 2025

Spark EDGE smart Amp/PA by Positive Grid

BY Eric Dahl

The Spark EDGE is a 65-watt amp/PA with a built-in looper, 50 effects, 36-amp models with 4 channels and Bluetooth connectivity with the Spark App. It is a multipurpose device that can be utilized as a guitar amp, PA system, personal monitor and more.

March 6, 2025

Check out the Telecaster Blender System from Radioshop Pickups!

BY K.T. Key

You get everything you need in the kit, so you can get started right away. This Telecaster has some cool upgrades. It’s got Handwound pickups and a pre-wired harness with a special ‘Radioshop Telecaster Blender Mod’ attached to a cardboard mount. The knobs are loaded with USA-grade components that you can solder yourself, which will change your Tele’s tone. You can choose what pickups you want, too - Pure 50’s or pure 60’s style.

March 4, 2025

Alusonic J-Special Supreme 5 Carbon bass guitar

BY Eric Dahl

The body on this 5-string bass is made of aircraft grade aluminum with an aluminum edge and carbon fiber top. The neck has a flat thin profile rock hard maple with a carbon fiber headstock and graphite reinforcement in the neck. The neck finish is a smooth matte black epoxy that plays fast with a Graphitex speed fretboard.

March 3, 2025

Lewitt RAY Large Diaphragm Condenser Mic with AURA Technology

BY Eric Dahl

Lewitt Audio has released the new RAY microphone packed with forward thinking technology. What makes this microphone worth the price of admission is that it has two control panels on the front of the microphone and two lasers to determine distance. The AURA technology allows you to maintain a consistent microphone sound level whether you are close up on the mic or several feet away. Consistent audio output without over or under modulation or distortion from far back or right on top of the mic.

March 3, 2025

PRS SE CE24 Standard is the Best Deal on a New Electric Guitar?

BY Eric Dahl

The instrument reviewed had Satin finish Charcoal paint job which is subtle and classy at the same time. Other color choices include Turquoise or Vintage Cherry, also in a Satin finish. Like the CE of the past this is a bolt-on neck with 24 frets and a 25” scale length. The neck is a wide thin shape, made of Rosewood wood with PRS Birds inlays and a 1 11/16” width nut.

March 1, 2025

Seymour Duncan Announces The Pickup Booster Mini

BY Guitar Thrills Magazine

Meet the Pickup Booster Mini, our classic Pickup Booster in a pedalboard space-saving size. It delivers that extra push when you need it, along with our unique resonance switch that adds extra versatility!

March 1, 2025

Seymour Duncan Announces The Joe Bonamassa "Greenburst" Stratocaster® Pickup Set

BY Guitar Thrills Magazine

Seymour Duncan, a leading manufacturer of guitar and bass pickups, effects pedals, and pedal amps, is proud to introduce The Joe Bonamassa "Greenburst" Stratocaster® Pickup Set , which faithfully captures the tone of one of Joe's most cherished instruments.

February 21, 2025

THE ZAAR ZC375E EXPERIENCE. "BREAKING THE BOUNDARIES OF CONVENTIONAL GUITARS".

BY Edward Schooley

Zaar’s commitment to value lies in its ability to balance quality with affordability. By leveraging its expertise and resources, the company has crafted a diverse portfolio of guitars, including builds in the United States and internationally, ensuring that its products remain competitive and accessible to a wide range of guitar enthusiasts

February 19, 2025

SIXTY8 Drive pedal is an "out of the box" experience

BY K.T. Key

So here it is - the SIXTY8. It’s incredibly dynamic, responds to the guitar volume control and your pick dynamics very well. It has a great amount of sustain without needing a ton of distortion/fuzz to get there. The Gain control also functions as a shelving EQ — as the gain increases

February 19, 2025

PIG HOG CABLES ARE BOSS

BY K.T. Key

These loops keep your cables, headphones, and other stuff organized and ready to use. They’re made from thick, premium polyurethane leather. They have two 20mm magnets for easy attachment to metal surfaces like stands, drum kits, chairs, desks, lockers, carts, and more.

February 18, 2025

Seymour Duncan Announces The Joe Bonamassa "Greenburst" Stratocaster® Pickup Set.

BY Guitar Thrills Magazine

Handcrafted in the Seymour Duncan Custom Shop, each set features Joe's signature pad-printed on the distinctive gray bottom flatwork, with the first 500 sets available as a limited edition that includes special packaging and a certificate of authenticity signed by both Joe Bonamassa and Seymour W. Duncan.

February 16, 2025

The Game changing Plasma Pedal. High Voltage Rock'n"roll and I love it!

BY Edward Schooley

Inspired by Nikola Tesla's electrical resonant transformer circuit design (the Tesla Coil), it is the first effects unit to introduce a new method for signal clipping by converting the input signal into pure electrical discharges

February 14, 2025

Easy Fold Guitar by Makeev – “Traveling couldn’t get any better”.

BY Edward Schooley

Ivan Makeev is the creator and owner of Makeev Guitars located in Almaty, Kazakhstan. The guitars are creative in design, portable and perfect for travel. Guitar Thrills Magazine received the Easy Fold Modern basic, other models include a bass guitar and customized models are available.

February 3, 2025

The AF300, a winning combination of acoustic and electric? Winzz Guitar review.

BY Edward Schooley

Before reviewing the AFO300CE I had hopes that it would be an amazing sound. A carbon fiber backing sounded appealing. The guitar is a hybrid and is suitable as an acoustic or an electric component. Out of the box, I had to tune the guitar. Which is not out of the ordinary. Though, I have reviewed some high-end models that came tuned out of the box. Does this imply that that the guitar is going to be bad, no, not at all. There are two things that could have happened here.

January 28, 2025

GUITAR LESSONS MADE EASY? ROADIE COACH REVIEW

BY Edward Schooley

The Roadie Coach is an example of how easy guitar practicing | lessons can be from anywhere you are. No longer do you have to be in a specific setting or in front of a guitar teacher to be trained on the concepts of guitar.

January 10, 2025

The Ampero II "a winning edge over the competition".

BY Loida Liuzzi

Ampero is flexible and does not have any limitations like the other Amps Modelers in this price range have. The Ampero II Stage is an Amp Modeler that can sound right on any stage or works perfectly in any recording room and if you are not very sensitive to Marketing I think it is a valid option for any guitarist.

January 9, 2025

With the release of Carbon X, the world now has access to the tone, design, and reliability

BY Edward Schooley

As a musician and guitar tech for decades, Dave's reputation preceded him, so when the Protein Dual Overdrive was first released, it found its way quickly into the hands of touring artists everywhere. Almost overnight, Browne Amplification was the name everyone was talking about, but it was by no means an overnight success.

January 2, 2025

Cream Guitars Revolver Bass in Emoji Finish

BY Leanne Bowes

Cream Guitars is a Mexican company based in Monterrey. Their CEO Luis Ortiz set out to break the rules of the traditional guitar, and you can tell with just a quick glance that he has succeeded in doing so visually. Cream’s finishes and body designs are truly nothing like those of its competitors. The body shapes are unique, but what’s even more captivating are the finishes that almost appear 3D. Many have designs made out of real glitter, real flowers, or even toys underneath a layer of epoxy.

December 24, 2024

What leads to favoring your guitar of choice? An emotional connection.

BY Edward Schooley

My “go to” guitar has always been a Gibson SG in the Vintage Cherry Red. It is perfect for a specific set up that is conducive to the 60s era, that I enjoy so much. The equation is the Standard Gibson SG with the Vox AC15 Amp with no pedals. Perfect sound with a nostalgic feeling of the first British Invasion.

December 9, 2024

The F40 – Standard by Guild – Thrills them with kindness. A perfect sound and creative mind.

BY Edward Schooley

The sound was impeccable. If you could imagine an angelic sound leaving you with a sense of all, that is what the F40 is. That is the shortest answer I could come up with that would describe the sounds emanating from the Guild F40. I never enjoyed strumming a guitar than I do with this Guild model. Even the most novice of guitar players could experience the sound of a professional with just 4 chords alone.

December 4, 2024

"Choosing studio monitors, what a problem!" How to determine what is right for you?

BY Loida Liuzzi

Logically, the answer to this question is personal, and will depend most on our bank account. It is undeniable that more expensive monitors are better, but are we paying for quality that our ears can really perceive? At the ends of the price range, the answer is easy, a $1,000 monitor clearly sounds better than an $80 one, but the mid-range is where it gets complicated, and this is where brands like KRK, Adam Audio and Yamaha have been fighting side by side for a long time, and this is where in recent years IK Multimedia has joined with their iLoud series and with the latest release of this series, the iLoud Micro Monitors Pro that we will analyze below.

November 25, 2024

A thumb pick that will change the way you view and play guitar. - Black Mountain Picks

BY Edward Schooley

Black Mountain Picks. Are they a non-essential component? This the first thing that I had to ask myself. I have played with some best picks available. Normally, my “go to” pick is made by Fender or Dunlop. However, I have been reading a lot of some items that seem to be non-essential for improving guitar skills. I have read articles that EVH used to hold a pick a certain way that will give him an edge over most guitarists. I was kind of dumb founded as to why this was the case.

November 25, 2024

ZAAR Z380E Acoustic / Electric Guitar with GT-6 Pickup

BY K.T. Key

At the heart of this instrument’s excellence is the GT-6 Pickup, a feature that significantly enhances its auditory experience. This pickup is celebrated for its crystal-clear sound reproduction, which beautifully amplifies the guitar’s natural acoustic qualities. Musicians are sure to value the pickup’s impressive responsiveness; it adeptly captures the subtlest nuances of a performance while preserving a harmonious and richly balanced tone. This capability is particularly vital for live performances and studio recordings, where precision and sound fidelity are of utmost importance.

November 1, 2024

The H2 is a man’s guitar, that’s the truth. Unless you come out kicking it like Joan Jett you will never truly unlock the secrets of this axe.

BY Andrea Benz

Every detail has been given attention to; from the Kluson Supreme tuners to the gold finish on the Fralin Pure PAF humbuckers - it´s more than done right. Quite frankly it´s one good looking guitar. The lightly distressed finish gives it a warm feel and makes me want to get out my leather.

October 31, 2024

Revive sound, performance, and reliability through a wireless connection – An Xvive experience.

BY Edward Schooley

When I hear that device is going to make my life easier, I will sit up and take notice. Until I hear that it is wireless. Suddenly, a host of story lines come rushing in, and will cloud my sense of reason. Especially in the case of a wireless environment between my PRS Guitar and Marshall Amp. I have considered a wireless approach to my musical components in the past.

October 7, 2024

"Tube amps are often praised for their warmth, dynamic response, and the natural compression they provide when pushed".

BY Loida Liuzzi

It is a really simple device, almost minimalist, if it weren't for the three Switches (very useful) and the integrated Reverb, but once you try it thoroughly, you realize that nothing is missing, anything you could add would help only to unnecessarily complicate manufacturing, increase cost, and possibly compromise the tone.

October 2, 2024

Heartland Pickups - "Thick and creamy tones with a modern clarity."

BY Edward Schooley

The short answer is that the Hurrikan is a hybrid pickup uniquely wound with 42.5 and 43 AWG Poly wire and features a powerful Alnico 6. This pickup is designed to provide thick and creamy tones with a modern clarity. Ideal for the player who needs more punch and less of a mid-scoop without the aggressiveness of the Alnico 8.

September 29, 2024

The Knaggs SSC Steve Stevens Signature Model is a masterpiece in Purple Burst.

BY K.T. Key

A few things in life command respect, like holding a fine instrument with delicate precision. Everyone I’ve shown the SSC to appreciates and comments on the quality, the appealing design, and the feel of the next level of artistry and craftsmanship. The precision instrument that is a Knaggs guitar feels like you’re holding a classic, but it’s new, something that you know will be around for a long time and get better with use. It has soul, warmth, and a story right out of the box. It's like a memorable, life-changing experience, leaving a mark on the timeline of your life.

September 25, 2024

Unleashing the Beast: The Schecter C-1 FR S Apocalypse Red Reign

BY Guitar Thrills Magazine

One of the main reasons I love this guitar is how comfortable it is to play. It feels like home every time I pick it up. The ultra-thin "C" shape neck, crafted from Maple and Padauk multi-ply, with carbon fiber reinforcement rods, is just the right thickness, making it easy to shred or slow down for intricate rhythms. The access to higher frets is seamless, and when I’m moving through those fast solos, I don’t feel restricted.

September 23, 2024

The Prehistoric Dog pedal by Berserker Electronics is much more than a one trick pony!

BY Kevin Sergent

The resourceful folks over at Berserker Electronics in Austin Texas, in creating the Prehistoric Dog Pedal, have managed to put the circuits for both the Sunn Beta Lead and Beta Bass solid state amplifiers into one unique pedal.

September 17, 2024

Most manufacturers emulate the body shapes we know and love, but all must find their identity.

BY Guitar Thrills Magazine

The Morifone Aileron™ headstock is their brand identity. Inspired by modern jet fighters and Italian cars designs, we think it is time for the guitar world to enter the three-Dimensional world. Spread your wings! Be a flag-bearer of the new generation of guitars! The angled capstans allows for less break angle to the strings at the nut, enhancing the sustain of the instrument for a better timbre and sound projection.

September 13, 2024

 Next-Level U-Bass: Kala Teams Up with Graph Tech for Helium-X Bridge on California U•BASS®

BY Edward Schooley

The latest generation of California U•BASS® refines Kala’s original short-scale solid-body bass design. Handcrafted with precision at the Kala USA Workshop in Petaluma, California, these instruments are revered for their superior craftsmanship, versatility, and distinctive low-end resonance, earning acclaim from professionals in the bass industry.

September 11, 2024

 The B&G Crossroads Stepsister Midnight Ocean with Humbuckers is a classy, sleek machine with a retro look and a versatile modern feel! 

BY Kevin Sergent

There is a little bit more length to the neck before it hits the body as opposed to the Little Sister model as the Stepsister has a neck joint on the 16th fret location for easier higher fret access whereas the Little Sister Model does so at the 14th fret. As a result of this purposeful extension of the fretboard, the neck pick-up is placed slightly closer to the bridge of the guitar.

August 22, 2024

"ToneX Pedal is much more flexible and easier to control" But not everything is perfect..

BY Loida Liuzzi

I think IK Multimedia was right to focus on the quality of the emulations and the simplicity of the Hardware, ToneX pedals are not intended to solve everything, they only seek to replace amps and Cabs in an effective way and at a cost that is difficult to beat.

July 24, 2024

NEW! Guitarists around the world are free to Un-Lock their guitars!

BY Guitar Thrills Magazine

Graph Tech founder Dave Dunwoodie shares, “There are so many players out there that have a love/hate relationship with their locking nut. It affects the way you can bend and change strings and locks you out of using your machine heads for fine tunings or open tunings. There have been some attempts with rollers nuts and nuts carved to replace a locking nut, but the Un-Lock Nut really does it right and opens up a world of possibilities for a new experience in playing with a guitar equipped with a locking bridge!”

June 20, 2024

Ibanez & Graph Tech Launch Revolutionary Multi-Scale Bass with Cutting-Edge Tuning Technology.

BY Guitar Thrills Magazine

The SRMS725 & SRMS720, part of the esteemed Bass Workshop series, represent a fusion of unparalleled craftsmanship and state-of-the-art engineering. Boasting a mesmerizing Blue Chameleon finish, this instrument embodies elegance and performance.

May 7, 2024

Grand Pacific 117e Acoustic/Electric guitar by Taylor.

BY Eric Dahl

May 3, 2024

"Get Solid" with the new Kala Brand UBASS.

BY Eric Dahl

April 16, 2024

70th Anniversary American Professional II & 70th Anniversary Player Stratocaster.

BY Eric Dahl

Images provided by Fender 2024 is the 70th Anniversary of the creation of the Fender Stratocaster. To celebrate this occasion Fender has created the 70th Anniversary American Professional II Stratocaster & the 70th Anniversary Player Stratocaster. Obviously, there are some big differences since one is American made and the other is an import, but there […]

March 28, 2024

The Taylor GS Mini is built around the Grand Symphony body shape with a 23 ½ inch scale.

BY Eric Dahl

Review by: Eric Dahl Taylor 50th Anniversary GS Mini-e Rosewood SB LTD Acoustic/Electric Guitar Taylor Guitars will be celebrating their 50th Anniversary (1974-2024) throughout the year with special models released at different times. Guitar Thrills received the Taylor 50thAnniversary GS Mini-e Rosewood SB LTD for review first. Taylor has been very successful in their instrument history with the popular […]

March 13, 2024

Vera first started designing and making pieces for herself to wear on stage ...... "Suddenly" the Vera Black brand was born.

BY Guitar Thrills Magazine

Photo provided by: Vera Black Our Story Vera Black is a London based fashion label run by Australian husband and wife team Vera Black & Luke Bourne. The Label takes inspiration from Vera & Luke’s extensive and long careers in the music industry. Read our story below. Heritage Our Roots Vera, a powerhouse vocalist and Luke, guitarist […]

March 8, 2024

"Strandberg kept the guitar body weight down on the Boden Essential". - Eric Dahl

BY Guitar Thrills Magazine

Photo provided by: Strandberg Guitars Many international artists and some domestic artists including Jordan Rudess (Dream Theater), Ben Kenney (Incubus), Liso Lee (Gwen Stefani) and Mike Keneally (Joe Satriani, Zappa & Steve Vai) have been playing .strandberg instruments. I have had the good fortune to play a few over the years at different NAMM shows […]

February 27, 2024

One PA to Rule them All? JBL Delivers - Eric Dahl

BY Eric Dahl

Photo credit: Eric Dahl - Gear Specialist Okay that might be a bit of an exaggeration, but the new JBL IRX ONE All-in-One Column PA does provide a lot of sound reinforcement options for the money. For singers, songwriters, solo acts, duets, or even three-piece ensembles a good portable mixer is a must. The JBL […]

January 31, 2024

Fierce expressions with self-control. Tame your aggression. - Esmee Van Sinderen - VS Studios

BY Guitar Thrills Magazine

In the corporate world the term fierce is used in a different context. We lean on the “very aggressive” portion that defines “to be fierce”. However, the display of anger or dangerous has grown in popularity. Especially within the Heavy Metal genre. If you have observed the bands from the heavy metal genre, it seems […]

November 15, 2023

Chris Martin Celebrated the 190th Anniversary of C. F. Martin & Co.® with an Event in New York Cit

BY Edward Schooley

NAZARETH, PA, November 8, 2023... C. F. Martin & Co. is proud to mark its 190th anniversary in the industry. As part of the 190th anniversary celebrations, Martin Guitar hosted a special event at the location of C. F. Martin’s original workshop in New York City. This historic site is now memorialized with a bronze […]

May 8, 2023

Hoxey. Custom builds with a strategic concept in metal use.

BY Edward Schooley

This is a simplistic way to define the existence of a guitar. However, there is so much more that goes into the design and structure of an electric guitar. Many guitar brands have been built around unique concepts, that will differentiate one guitar from another. This is a topic we will cover at another time. […]

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Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

By email: info@guitarthrills.com
By visiting this page on our website: https://guitarthrills.com

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